A bidirectional plan

The market demands and the current tourist situation have led to a plan with new working guidelines towards the achievement of targets in two levels:

- In a foreign level, the Consortium aims to strengthen the image of Alcúdia in the main issuing countries to enter the emerging markets and to make the most of Alcúdia's virtues to promote "miniproducts" that complement the sun and beach offer as well as to contribute to put an end to its seasonal feature.

- In a domestic level the aim is to strengthen Alcúdia's image as the main tourist area in the North of Mallorca and to set on developing actions that will lead to an improvement of the facilities, infrastructure, communications and environmental commitment.

 
 

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